How I apply Hair Mask/Masque

I don't think I do anything out of the ordinary, but here is me applying my hair with Kronos PHYX Overnight Repair Masque.
So I looked the product up on Amazon (http://www.amazon.com/Kronos-Phyx-Overn­ight-Repair-Masque/dp/B001STAB1K/ref=cm_­cr_pr_product_top) and apparently it has TONS of bad reviews, so I am guessing it is not worth the money!

Some hair masques that I have heard to be awesome:
Macadamia Deep Repair Masque
DIY Avocado Hair Mask! (just search it on Youtube! lots of tutorials)